The next stage of New Garden Square
Moda, working in partnership with landowner Calthorpe Estates, is delivering the New Garden Square neighbourhood in Ladywood, Birmingham. The vision for New Garden Square could provide up to 1,600 new homes, and more than £6m of new park and public realm.
The Calthorpe Estates-led masterplan was consented in 2018 and Moda is already delivering new build-to-rent homes as part of Phase One. To realise the full potential of New Garden Square, Moda is now bringing forward proposals for a further site within the masterplan known as Plot D.
This website is part of the public consultation process and accompanies a public exhibition. The exhibition boards displayed at the in-person event can be downloaded in full below. Alternatively, the relevant boards are signposted through the different sections of this website. Feedback can be left below.
About Moda
Moda is pioneering change in the rental sector through ‘Next Generation Build-to-Rent Neighbourhoods.’ Moda’s neighbourhoods provide high-quality, accessible homes with long-term secure tenancies, and host of included amenities. Moda does not take deposits or levy service charges.
In Birmingham, Moda has an established track record of delivering high quality new communities. This includes the award-winning Moda, The Mercian on Broad Street which has been successfully delivered.
Construction is also underway at Great Charles Square in the Jewellery Quarter. Moda is transforming a 2.6-acre brownfield site which has remained undeveloped for more than 50 year, with 722 new homes, two publicly accessible squares, and an array of commercial space.
Plot D
Plot D has been identified as the most suitable location for a tall building within the New Garden Square masterplan given its frontage onto Hagley Road, proximity to existing taller buildings and its adjacency to the Edgbaston Village Metro Station.
Moda is proposing to deliver a 37-storey building which would deliver around 450 new homes. The building would provide a new gateway for the city and support local aspirations for significant growth along the Hagley Road Corridor.
Site Context & Connectivity
Plot D, as part of New Garden Square, is well-connected within Birmingham. It has access to a range of sustainable transport options and local amenities. The site is a short walk or cycle into the city centre, and benefits from a tram stop at Edgbaston Village.
This provides direct connections to Birmingham New Street Station. Five Ways Train Station is also a short walk away. Regular bus services are also available along the Hagley Road.
Design Evolution
Moda’s proposal for Plot D will deliver a landmark building both within the New Garden Square masterplan and Birmingham. The proposed scheme has been influenced by the Birmingham Design Guide, with Plot D identified as a key gateway for the city.
Plot D sits adjacent to the tall building cluster zone, and several existing and new tall buildings along Broad Street and the Hagley Road corridor. The design team has also referenced the emerging Our Future City Plan, which guides how Birmingham will grow up to 2040.
Emerging Design Concept
The Hagley Road and Broad Street corridor contains a series of existing, under construction, or consented tall buildings. There is real variety in built form, materiality, and architectural language.
The proposals for Plot D will continue this variety whilst responding to the context and character of the surrounding neighbourhoods. The design explores the opportunity to develop a ‘dual’ design approach which delivers two distinct building elements. This includes different architectural language, materiality, colour, and tone.
The design of the façade has been driven by an understanding of the character of the local area and Plot D’s immediate context. The proposals explore the idea of responding to the two different environments the new building will exist within.
This includes the urban environment of Hagley Road and the emerging ‘park’ environment of the new public realm.
Landscape & Sustainability
The landscape design for Plot D will create a welcoming space for residents and the public. The focus will be on curating a space which is comfortable, safe, visually captivating, and flexible.
The proposals include several seating areas, along with a lawn and ornamental tree planting. Expansive pathways will encourage residents and the public to move through the space easily.
Natural play areas will be created, along with a wildflower area to the north. This will help establish a micro-ecosystem, providing excellent habitats for pollinators. Existing trees will be retained where possible, whilst additional tree planting will enhance a green network.
Community Benefits
- 450 quality new homes for rent
- A £70m+ overall investment into the local economy
- 425 jobs created through construction each year, including apprenticeships
- £4.75m of additional local spending because of new residents
- 14 new jobs withing the commercial element of the scheme
- Around £870,000 per year in Council Tax
- Regeneration to help tackle anti—social behaviour
Your Feedback
A public consultation is now live and Moda welcomes feedback from the community. A public exhibition is also being held at the Plough and Harrow, Hagley Road, B16 8LS, 24th and 25th October, from 3pm-8pm.
After attending the exhibition, or reviewing the information included on this website, please leave your comments using the form provided.
The deadline for feedback is 5pm, 13th November 2023. Feedback received after this time will still be reviewed by the project team but may not be included in the final submission.
You can also contact the project team directly using the email address below:
